This
initiative comes in response to recent consumer studies that reveal
a tremendous opportunity to tap consumer interest in trading-in
their golf equipment online, in order to drive new sales at local
golf shops.
Of Avid Golfers Using The PGA.com Value Guide
•82 percent currently have golf equipment worth $100 or more
they would like to trade-in
•67 percent report they have never traded-in clubs before
(either in-person or online)
• 85 percent said they would be interested in trading-in online,
if it were quick, easy and available.
The option to trade-in online, taps into a previously unreached
customer base and turns dormant traders into active new customers
who arrive at your shop with Credit Certificates in ready to buy.
Here's How Consumer Online Trade-In Works for The Consumer
Consumers Use the PGA.com Value Guide to Look-Up The Trade-In Value of
Their Golf Clubs. This represents a huge number of golfers and potential
new customers! Millions of golfers every year use the the PGA.com Value
Guide, The National Standard for Golf Club Values, on sites such as PGA.com,
AOL, eBay and PlayGolfAmerica.com among others.
Consumers
Choose to Trade-In In Person or Do It Online for PGA Trade-In Credit Certificates. As
always, golfers can enter their zip code to find a PGA Professional who
will accept their trade-ins in person. Or, for those consumers who prefer
it, there is the option to trade-in clubs online.
Those Who Choose Online Trade-In, Pack and Ship Their Clubs to the PGA Trade-In
Network Processing Facility in Massachusetts to Receive Their Credit Certificate. After clubs are received and carefully inspected
the Credit Certificate is sent to the consumer via email.
The
Consumer Receives and Prints Their Credit Certificate and Takes it to
Your Shop to Buy New Clubs!
(You will follow the simple steps to Validate and Redeem the Credit Certificate.
explained on the overview page-hit the close window button below to return
to The Overview page.)