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Four Steps To Taking
Risk-Free Trade-Ins
Issue Gift Certificates for Trade-Ins to Grow Shop Sales
Issue Golf Lesson Credits for Trade-Ins
Customize Your Facility Spotlight Page
Print Liquidation
Values Weekly to Display In-Shop
Use FREE Point-of-Purchase Signage
to Promote Trade-Ins
Turn Your Demo Days into Trade-In
Days
Curious
What Your Fellow PGA Professionals are
Saying about the PGA Trade-In Network?
Click here to find out!
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Four Steps to Taking Risk-Free Trade-Ins
1. Activate your FREE PGA Trade-In Network member
account
Membership is FREE and sign-up only takes a couple minutes! (You may also choose to promote your facility on the
PGA.com Value Guide for a one-time set-up fee)
2. Promote your authorized trade-in facility with
FREE PGA Trade-In Network resources
- Print & Display your PGA Trade-In Network Member ID
& point-of-sale signs
- Print & Display the PGA Trade-In Network Condition Grading
Assistant
- Print & Display a hard copy of the MID Trade-In Values
- Download the PGA Trade-In Network Logo to Create Your Own
Signage
- Create & Edit your Facility Spotlight Page (For Facilities
listed on the PGA.com Value Guide ONLY)
3. Accept trade-ins at the MID Trade-In Value* from
the PGA.com Value Guide
Reference either your printed copy of the MID Trade-In Values
OR the PGA.com Value Guide directly on-line to determine the
trade-in value. You can apply the value of the trade-ins to
immediate purchases, or provide a gift certificate toward
future purchases of anything you sell at your facility including
hard goods, soft goods, lessons, rounds of golf and even hamburgers.
4. Liquidate trade-ins to the PGA Trade-In Network
at the MID Trade-In Value
Accessed through your PGA Trade-In Network account, the Liquidation
Tool automatically assigns the MID Trade-In Value to the golf
clubs you select, and creates a pre-paid UPS Ground Shipping
label and detailed Packing Slip for you to quickly and easily
ship the golf clubs to us for rapid check reimbursement.
* NOTE: You are free to
offer your customers any amount you wish for their trade-ins,
but you will always receive the MID Trade-In Value(less shipping)
when you liquidate qualifying golf clubs to the PGA Trade-In
Network. Qualifying golf clubs are listed with values in the
PGA.com Value Guide and meet the minimum condition and composition
criteria detailed in the PGA Trade-In Network Condition Grading
Assistant
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| Issue Gift Certificates for Trade-Ins To Grow Shop Sales
Many shops are boosting holiday gift certificate
sales by encouraging customers to convert any unwanted equipment
they may have at home into valuable gift certificates they
can pass on to others this season. This is a creative way
to drive shop sales while at the same time taking some of
the burden off of gift givers. (You'll quickly turn any used
clubs you take into cash through PGA Trade-In Network Liquidation.)
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Issue Golf Lesson Credits for Trade-Ins
A variation on the promotion above, this is a great incentive
to encourage lessons.
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| Customize your Facility Spotlight Page
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With
all the exposure of the PGA.com Value Guide (thousand
of golfers in your area are searching for a place to
trade-in and buy new equipment) your customized spotlight
page is perhaps one of the most powerful marketing tools
at your disposal to reach potential new customers! Here's
how to use it to maximum advantage.
First, If you haven't yet created one, do so now! With
the simple interface provided by the PGA Trade-In Network,
creating a professionally designed webpage is as easy
as typing into a few text boxes and the entire process
only takes a few minutes, just login and
click the Create or Edit Your Spotlight Page link.
When golfers "drill into" your spotlight page
from the zipcode based facility locator, they'll see
some generic information about your shop automatically
included, but be sure to add the additional information
in the sections provided, including info about your
facility, trade-in special offers, promotions and incentives
as well as shop hours of operation. All of this information
will encourage potential customers to come to your shop.
And if you've already created one be sure to keep it
current!
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Print
Liquidation Values Weekly to Display In-Shop
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Printable
Liquidation Values means you'll always know the fair
and accurate liquidation value of a trade-in even if
you don't have internet access in your shop...
This simple tool allows you to generate
a customized list of current liquidation values for
the manufacturers, club types and models you choose
and then print it out for use in your shop!
This
dynamically created list will always reflect the very
latest liquidation values (now updated weekly to coincide
with the PGA.com Value Guide updates) so you'll know
exactly how much you will be able to liquidate that
club for before you offer a trade-in value to your customer.
New!
You can even print out a professional looking cover
sheet so you can create a desktop Liquidation Values
Binder.
login
and click on the appropriate links under the "Free
Trade-In resources" header.
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Use
FREE Point-of-Purchase Signage to Promote Trade-Ins
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The fact that in shops with trade-in
programs as many as one in every two new iron set sales
and up to 75% of all new driver sales involves a trade-in
as part of the transaction, demonstrates that consumers
are willing and eager to buy new equipment when they
can offset the cost by trading-in!
Use
these FREE Point of Purchase Materials (along with additional
promotional efforts such as bag stuffers, hand-outs,
web site announcements print advertsing, etc...) to
make sure that your customers know that you willingly
accept trade-ins!
Login and click on the appropriate link
under the "Free Trade-In Resources" header
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Turn Your Demo Days
into Trade-In Days
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Demo
Days create motivated buyers!
Having a print-out of liquidation values on hand means
you'll be equipped to accept trade-ins right on the
spot and close the sale!
Another helpful selling tool: Work with your vendors
to come up with added incentives to encourage trade-ins
toward the new product being demoed. This incentive
may take the form of free merchandise (A free hat if
you trade-in a driver towards a new driver) or Manufacturer
Cash Bonus (get an additional $25 for your trade-in-paid
by Manufacturer) etc...
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What
PGA Professionals Are Saying About
The PGA Trade-In Network |
"It's
been a great avenue to liquidate all of my demo clubs and
trade-ins, I can bring in even more demo products next year
knowing I'll be able to re-coup the cost"
~George Ancuta
PGA Head Golf Professional
Knickerbocker Country Club
"We're able to take more trade-ins than we
otherwise would, knowing we can always liquidate them if they
don't sell in our shop. That takes the worry out of taking
trade-ins especially in our slow time of year."
~Tim Whalen
Co-Owner
Fiddler’s Green Golf Course
"Being a small private club, I'm glad the
PGA Trade-In Network was created, this is an additional sales
and marketing tool to help me sell more clubs and turn unwanted
inventory into cash."
~Rich Waite
PGA Professional
Cherokee Ridge Country Club
"It's been very helpful to us... It's nice
to finally have an outlet to generate some cash flow from
this 'aged' equipment."
~Todd Bork
PGA Professional
San Jose Country Club
"I am no longer at a disadvantage to the
off-course shops. I can offer my members a guaranteed trade
in amount and deduct it from their new clubs...I think it
makes great sense..."
~Tom Harris
PGA Professional
Delaware Country Club
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